What is UGC Campaign Discord?

What is UGC Campaign Discord?

How it works

A UGC campaign asks for something that takes real effort, so the reward structure has to differ from an action quest. Submissions arrive in a channel or via a form, verification is partly human because quality is the point, and the strongest incentive is usually visibility rather than points. Usage rights need stating in the brief, because reposting a member's work without permission is the fastest way to sour a community.

When to use it

Run UGC campaigns when you need assets or social proof that reads as authentic, such as reviews, setup photos, clips, or tutorials.

Worked example

User-generated content quests need judgement, so pay them differently: a flat 50 points for a valid submission plus a curated bonus of 200 for selected entries. Pure ranked payouts push volume over quality, and pure curation with no base reward means most submitters get nothing and never submit again.

Common mistakes

• Paying per submission rather than per accepted submission, which floods you with filler.
• Not stating usage rights up front, then reposting work without permission.
• Judging entries with no published criteria, which makes the result look like favouritism.

FAQ