What is Discord Campaign Analytics?

What is Discord Campaign Analytics?

How it works

Campaign analytics turns a reward log into a funnel: how many members saw the campaign, how many started a quest, how many completed it, and how many returned afterwards. The completion rate between the start and finish of a single quest is the most actionable number, because a sharp drop there usually means the task was harder or less clear than intended rather than that the reward was too small.

When to use it

Look at analytics immediately after a campaign closes, while you can still ask participants what happened. Two months later the numbers survive but the explanation does not.

Worked example

Three numbers tell you whether a campaign worked: completion rate against members reached, cost per completion in points or currency, and the share of completers still active 14 days later. The third is the only one that separates a campaign from a giveaway, and it is the one most servers never measure.

Common mistakes

• Reporting total completions with no denominator, which cannot distinguish a good campaign from a big server.
• Comparing campaigns with different reward sizes as if the difference were audience quality.
• Discovering after the fact that analytics were a paid add-on and the data was never collected.

FAQ