What is LLM SEO?

What is LLM SEO?

How it works

AI answer engines retrieve passages, not pages, then synthesise an answer and cite what they used. That changes the unit of optimisation: a self-contained paragraph that fully answers one question is more citable than a long page that answers ten questions loosely. Consistent factual claims across your own pages matter too, because contradictions between your pages reduce the confidence a model has in citing any of them.

When to use it

Invest here when a meaningful share of your buyers ask a chatbot before they search, which is now normal for software evaluation and comparison queries.

Worked example

LLM answer engines quote passages, not pages, so the unit of optimisation is a self-contained 40-80 word block that answers one question with a number in it. A page with eight such blocks gives a model eight things to lift; a page with one long unbroken argument gives it nothing quotable and gets summarised away.

Common mistakes

• Publishing statistics that differ between pages, which makes every version of the number untrustworthy.
• Burying the answer below several paragraphs of preamble, so the citable passage never forms.
• Assuming llms.txt alone produces citations; it routes crawlers but does not make thin content quotable.

FAQ